What made the Facebook so successful when its predecessors failed one by one? The bottom line was that Mark Zuckerberg's "central thought was that kids have a deep-seated desire to have certain kinds of social interaction in college and that's what drives them is their extreme interest in their friends." ( pg 107 ) From the very beginning Mark was all about freedom for his website, no matter how big is company became. After becoming a million dollar company and having millions of users, Mark knew he had to allow investors to invest. Facebook's first evaluation was a little less than 98 million dollars compared to Google's 75 million dollar's. Now that money was no longer an obstacle for Mark he had to transform his company into a business and himself into a CEO.
Hiring was never an easy thing for Facebook, but yet again who would want to work for a twenty year old CEO with no experience and an invention considered a fad by many. Steve Chen for example "went ahead and left to start YouTube." ( pg 129 ) Zuckerberg was new to all of this and bought himself a diary to jot all his ideas down. The diary was named The Book of Change and "it revealed in detail where he was hoping to take his company." ( pg 135 ) Mark then took another step towards becoming a CEO by shadowing Don Graham, CEO of the Washington Post. All though Mark was new to all of this, he knew no matter what Facebook was going to forever be for the people. For example the creation of the News Feed wall on Facebook caused major disputes that people did not want their information distributed so easily and to everyone. Mark being an intelligent man tweaked a few privacy settings and quieted the rioters.
The whole notion of privacy settings is a completely different topic on its own. Facebook deals with users trying to create fake profiles of celebrities or even friends on a daily basis. Mark tries to install the idea that Facebook users should "have on identity" no matter what. ( pg 199 ) But Facebook itself has faults in its program. Their are some users that try to create an account but the system does not allow them to create it due to the fact that their name is a single letter for example. However, users must be aware that these privacy settings are created to ensure no hoax profiles. At the end of the day Mark is both a villain and hero for his privacy settings on Facebook, its up to the user to decide which he is.
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