The Facebook Effect ( Third Blog )

     Mark Zuckerberg is always a man thinking of the future, always trying to "imagine how his little service could be more than just an internet destination." ( pg 216 ) As if Facebook wasn't a big social network already, Zuckerberg decided to make his website into a platform, a website in which applications would be created for users to use as they wish. The never ending goals of Zuckerberg have caused "both technologists and ordinary users to sense that this service was more than they'd reckoned." ( pg 226 ) The whole notion of making Facebook into more than just a website has in a sense created Facebook into the web itself with all its users and applications pouring in daily.
     Facebook has become such an important aspect in most people's life that it has become a norm to log on Facebook. The success of Zuckerberg's website has transformed him into a "rock star now." ( pg 274 ) To be quite honest Mark deserves all the praise he gets. He set himself to create the best social network and he is dominating the web and his globalization is opening even more doors. Zuckerberg's website "opens you to a lot more people in a lot more contexts than you would have been before." ( pg 278 ) Facebook has remained for the people, " a way to assert one's right to be oneself", just as Zuckerberg intends it to be. ( pg 281 ) What separates Mark's success from the rest is that to him growth is primary and revenue is secondary.
     Facebook is not only changing itself, but it is also radically changing our institutions and way of life. To many Facebook is making the world a more transparent place. When Facebook users wish to express themselves they turn to the website for an outlet, "Facebook has now become one of the first places dissatisfied people worldwide take their gripes, activism, and protests." ( pg 290 ) People can now voice themselves online in masses and try to make their voices heard. Facebook already plays a huge role in government campaigns, as our current President Barrack Obama demonstrated during his campaign. Facebook seems to be along the path to completely dominate our lives in one way or another, whether we like it or not.